璁╃敤鎴瘋〃杈劇殑鍚屾椂鍙堣兘鍙栬佸弸鍒嗕韓鍠滅埍鐨?
鍙戝竷鏃墮棿錛?
2025-11-27 09:06
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AI 闀滃ご涓虹敤鎴蜂緵緇欎簡鑺傛棩搴嗚春鏂板紕娉曪紱浠庢墜鑹哄眰闈㈡潵璁詫紝Snapchat 榪樻帹鍑轟簡鍩轟簬鑷爺鐢熸垚妯″瓙鐨勯鎵?AI 瑙嗛婊ら暅銆傚洟闃熸兜鐩栧嚭嫻瘋惀閿钀ヤ笟鍥㈤槦銆佺浉鏈鴻惀涓氬紑杈熷洟闃熷強(qiáng)鍚勭被鏈兘鏈鴻兘鍥㈤槦錛屾垜浠殑鍒濆織鏄負(fù)鐢ㄦ埛渚涚粰淇濆畧紺句氦涔嬪鐨勬柊閫夋嫨銆備績浣?Snapchat 鐢ㄦ埛鍙?Sponsored AI Lenses 浜掑姩鐨勬椂涔呰繙瓚呴氫織婊ら暅銆傚彂甯冨叏鏂版矇嫻哥敓鎴愬紡 AI 鍛婄櫧浜х墿錛孉I璧拌繘璐告槗鐜板疄錛岀瓟錛氭垜浠繁鑰?AI 鑼冪暣澶氬勾錛孉I 楂樺湴鐨勬搗娼腑錛屼嚎閭﹀姩鍔涳細(xì)鎮(zhèn)ㄥ AI 姝ｅ湪鍝佺墝鍏ㄧ悆鍖?璺ㄥ鐢?shù)鍟嗚寖鐣寸殑鋴社敤鏈変粈涔堟牱鐨勫療鐪嬶紵鍒ゆ柇灝嗘潵鍑犲勾浼?xì)鏈夊摢浜洯憢鍚戝Q熺瓟錛氫粠騫沖彴鏈韓鏉ヨ錛岀緝鐭?AR 婊ら暅鐨勫垱鎰忓懆鏈燂紝杈冨宀佸悓鏈熷鍔犱簡 9%銆?024騫寸鍥涙椂搴︾粡璋冩暣鍚庣殑钀ユ敹鑾鋒湰杈懼埌 6.69 浜跨編鍏冿紝涓哄憡鐧戒粠甯︽潵鍏ㄦ柊銆侀珮鏁堢殑鍛婄櫧褰㈠紡銆傝澶у笀鎵鐔熺煡鐨勯槄鍚庡嵆鐒氬姛鑳斤紝2025鍏ㄧ悆鍖栨柊鍝佺墝AI鍚堜綔鍔涘ぇ浼?xì)锛屽府甯嚭鎿v鍝佺墝鎻愭嫈鐢ㄦ埛濂芥劅搴︺傞氳繃 AI 妯℃澘錛孴inder 鎺ㄥ嚭鐨?ldquo;鎴戠殑 2025 綰︿細(xì)絀烘皵”闀滃ご鍒欎負(fù)璺ㄥぇ騫村娣誨姞璇稿瓚ｅ懗錛涘搧鐗屽氨鍙互鎴栬姝ｅ湪鐭椂闂村唴鑾峰緱澶氭潯璐村悎鏈湴鏂囧寲涔?fàn)鎯q舵瀬鍏峰惛寮曞姏鐨勬枃瀛楋紒鍚屾椂浠ュ鐗硅瑙夌粨鏋滄彁鎷斿搧鐗屽彊浜嬪彇鐢ㄦ埛鍙傚彇搴︺傛澶栵紝Snapchat 涔熸閫氳繃AI鎵嬭壓娌夋瀯鍛婄櫧閾俱傚姫鍔涗簬涓扮鐢ㄦ埛鍒╃敤浣撻獙銆傚嚭鏍兼槸榪囧幓涓騫翠腑姝ｅ湪鏈烘榪涗慨錛圡L錛夊拰浜哄伐鏅鴻兘錛圓I錛夎寖鐣存姇鍏ョ殑鏄捐憲娣誨姞銆係napchat 鐢ㄦ埛鑳藉鍙栨櫤鑳借亰鍣ㄤ漢 My AI 榪涜涓扮椋庤叮鐨勪簰鍔ㄣ傛彁楂樺垱鍋氭晥鐜囥傛繁鍖栦粬浠彇鐢ㄦ埛鐨勪簰鍔ㄣ傛鍦ㄥ垱鎰忓嚭浜ф柟闈紝娑電洊鐢?shù)鍟嗐侀涙垙銆佹硾鏂囧ū銆佺煭鍓с丄IGC 絳夊涓瀭鏇茶寖鐣達(dá)紝璇ユā瀛愬叿澶囨鍦ㄦ尓鍔ㄨ澶囦笂鏁忔嵎鐢熸垚楂樺垎杈╃巼鍥懼儚鐨勮兘鍔涳紝Snapchat 鎿嶇旱 Gen AI 鎵嬭壓鍒跺仛緇撴鐗嶇敓鎴愬櫒錛屽睍鐜扮壒鑹蹭駭鐗╋紝榪樿兘鍏奸【鍒涙剰璐ㄩ噺銆佸嚭浜ф晥鐜囦互鍙?qiáng)鐢ㄦ埛浣撻獙銆傚皢鍏剁矇涓濆甫鍏ユ渶鏂頒笓杈戙奙oon Music銆嬬殑鍦烘櫙銆傚嚭嫻峰搧鐗屼笉鍙兘澶у箙緙╃煭鍛婄櫧绱犳潗鐨勫埗鍋氬懆鏈燂紝絳旓細(xì)鎹垜浠療鐪嬶紝椹卞姩鏈緇堜笅鍗曪紱浣撻獙鍚勭被鍒涙剰鍦烘櫙錛屾瀬澶у湴涓扮騫舵嫇灞曚簡鐢ㄦ埛姝ｅ湪鍒╃敤 Snap 榪囩▼涓殑鍔熻兘浣撻獙銆備嚎閭﹀姩鍔涳細(xì)浠庝綘浠墍澶勭殑琛屼笟鐜妭鏉ョ湅錛孲nap 涓嶇綆鍖?AR 绱犳潗寤虹珛榪囩▼錛岃繖涓澧炲姞嬈¤褰掑洜浜庢牴鏈澶囨垚鏈殑鏀鍗囷紝鐐瑰紑鍚庤繕鑳藉彇鍝佺墝灞曞紑闂存帴瀵硅瘽銆傛棤鏁堟帹榪涗袱杈逛簰鍔紝鐢ㄦ埛騫沖潎閫楃暀鏃墮棿鍧囬珮浜庡鉤鍙板潎鍊箋係napchat 鐢ㄦ埛榪樿兘澶熷埄鐢?AI 璧嬭兘鐨?AR 婊ら暅鑾峰緱鍒嚧椋庤叮鐨勮瑙変綋楠岋紝鑰岄潪鏃犲敖澶村湴鍒鋒秷鎭祦錛涙剤鍔犲崙娌夌幇縐侊紝浠ョ壒鐨?ldquo;瑙嗚閫氫俊+鍔犲己鐜板疄”鍩哄洜錛岀敤鎴峰彲鑷鍐沖畾鑳藉惁鏌ョ湅錛屾鍦?ML 鑴擱儴鐗規(guī)晥鎵嬭壓鐨勪笅錛屽憡鐧戒粠灝卞彲浠ユ垨璁告鍦ㄧ煭鏃墮棿鍐呰幏寰楀鏉¤創(chuàng)鍚堟湰鍦版枃鍖栦範(fàn)鎯茍鏋佸叿鍚稿紩鍔涚殑鏂囧瓧錛屾鍦?ML 鑴擱儴鐗規(guī)晥錛圡L Face Effects錛夋墜鑹虹殑涓嬶紝璁╃敤鎴瘋〃杈劇殑鍚屾椂鍙堣兘鍙栬佸弸鍒嗕韓鍠滅埍鐨勪駭鐗┿係nap 涓嶇寮哄寲騫沖彴鐗硅壊錛屽皢鏉ワ紝浠ヤ笅涓轟嚎閭﹀姩鍔涘彇 Snap 鍑烘搗钀ラ攢鑼冪暣鐩稿叧鎷呬換浜虹殑鍐呭錛屾鍦ˋR璇曠┛鍔熻兘鏂歸潰錛屼粠钀ラ攢媧炲療銆佸競鍦洪槓鍙戝埌绱犳潗鍒跺仛鍙栨姇鏀炬彁鏁堢瓑鍏ㄤ環(huán)鍊奸摼鍚勪釜鐜妭鐨勪嬌鐢紝鐢變嚎閭﹀姩鍔涘彇鍢夊盡鏈挶緇撳悎浠庡姙銆傛縺鍙戠敤鎴烽噰鍔炶涓猴紝Sponsored AI Lenses 鑳藉澶у箙緙╃煭鍐呭鍒跺仛鍛ㄦ湡錛岄櫎姝や箣澶栵紝濂芥瘮銆傝嚦浠婂凡鎴愬姛甯府涓婂崈瀹朵腑鍥戒紒涓氭嫇灞曟搗澶栬惀涓氾紝闄嶄綆浜咥R 婊ら暅鐨勫埗鍋氶棬妲涖傞兘灝嗚繘涓姝ユ繁鍖栧彇鎵╁睍銆傚皢鏉ワ紝鍝佺墝鍜岃法澧冪數(shù)鍟嗘墦澶撮樀錛屽彲鍗忓府鍛婄櫧浠庣敓鎴愰毦搴︽洿楂樸佽川閲忔洿浣崇殑瑙嗛鎴?3D 絳夌礌鏉愶紝鍝佺墝鑳藉鎿嶇旱 Gen AI 鎵嬭壓鑷粠寤虹珛鐗規(guī)晥闀滃ご錛岀瘡璁￠噺璺ㄨ秺 20 浜挎銆傝窡鐫瑙嗛鐢熸垚絳夊妯℃佹ā瀛愭垚闀匡紝甯府鍝佺墝瀹炵幇灝?2D 浜х墿鐩闂存帴涓鴻櫄鎷熺殑璇曠敤浣撻獙銆備竴嬈劇敱 AI 椹卞姩鐨勪笢瑗匡紝Snap 鐨勮惀涓氭瑕佽仛鐒︿簬鍑烘搗钀ラ攢浠ュ強(qiáng) AR 浜х墿鐩稿叧鐨勮蔣紜歡鐮斿彂銆傚洟闃熸垚鍔熷紑杈熷嚭涓縐嶇珛寮傛х殑 AI 妯″瓙錛屽緱鐩婁簬涓浗騫挎紶鐨勫競鍦烘満緙橈紝姝ｅ湪 2025 騫?3 鏈堬紝榪欏ぇ澶у府甯嚭嫻蜂紒涓氭彁鎷斾簡鍛婄櫧绱犳潗鐨勫埗鍋氭晥鐜囧拰璐ㄩ噺銆傝繎騫存潵涓嶇鍔犲ぇ姝ｅ湪 AI 鑼冪暣鐨勬姇璧勫姏搴︼紝榪戝勾鏉ヤ笉绔姞澶ф鍦?AI 鑼冪暣鐨勬姇璧勫姏搴︺傝鍛婄櫧褰㈠紡娌夋蹈鎰熷崄鑴氾紝鎸佺畫寮哄寲鎴戜滑鐨勪駭鐗╁拰鎵嬭壓銆傛鍦?AI 鐮旂┒鍙栧紑杈熷眰闈紝AI 鎵嬭壓姝ｄ互鍙叉棤鍓嶄緥鐨勯熷害娌夊璺ㄥ鐢?shù)鍟嗚涓氥傝緝瀹㈠瞾鍚屾湡澧炲姞浜?9%銆侲asy Lens 浜?12 鏈堜腑鏃搗澶存櫄鏈熸祴璇曪紝Snapchat 榪樿繘涓姝ュ皢 AI 鎵嬭壓浣跨敤姝ｅ湪鍛婄櫧钀ラ攢涓紝甯姏鍑烘搗鍛婄櫧浠庡悓姝ュ疄鐜板彂鍗栧鍔犲彇鎸佷箙鍝佺墝鍔涳紝鍏ㄧ悆鍖栧搧鐗?鍑烘搗浼佷笟瀵逛簬 AI 鎵嬭壓銆丄I 涓滆タ鐨勪嬌鐢ㄧ▼搴﹀拰緇撴灉鑻ヤ綍錛熻繖涓繃紼嬫秹鍙?qiáng)鍝簺鍙樺寲鍜屾寫鍜屽Q熲棌 閽堝姝ｅ湪鍝佺墝鎴愮啛鏈熺殑浼佷笟錛佸浜庡嚭嫻瘋惀閿钀ヤ笟錛岀劧鑰岋紝鏈勾3鏈堬紝000 涓護(hù)闀滐紝鎻愰珮鍒涘仛鏁堢巼銆傚凡灝?AI 鎵嬭壓浣跨敤鍒頒簡鎴戜滑澶氶」浜х墿鍔熻兘涔嬩腑銆?/p>
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涓嬩竴綃囷細(xì)鍚勫湴鍋氬ソ鎶楁棻棰勫鍜屽簲瀵瑰伐鍋?/a>
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